Yesterday, I fitted my good friend (and co-owner of The Broad Branch Market here in DC) with a new pair of Graceyfeet orthotics. He had been icing and massaging his feet every night after standing, cooking, and lifting heavy boxes at his job and was quite frustrated by his lack of healing. An appalling revelation was discovered in that his shoes were absolutely shot! Simply over worn to the point that his ankles rolled severely and the forces that resulted were causing him great distress. A broken heel counter, bare and worn outsole, grease-slicked to a blackish-grey: It was clear he was in need of new shoes for his orthotics to work properly and he knew it. We agreed that I would accompany him to the DSW in Silver Spring, MD and offer some personal fitting advice.
Once in the store, we made our way to the athletic shoe section and started our search. I began to select shoes that would be most appropriate while he narrowed that selection based on price and personal taste. One Saucony running shoe, one Nike cross-trainer, and one New Balance running shoe. The New Balance won in the end for it's sturdy, yet cushioned structure, while the Nike fit but was not a style that would suit him best. The Saucony, even at a sz. 13, was too small.
Ultimately, He found the right shoe and spoke the words, "These feel delicious!". He changed into his new shoes with the Graceyfeet orthotics and dumped the old shoes in the garbage.
I am so very happy for him and invite anyone reading this to experience the most cutting edge orthotic care in the world. And for my local customers, I'll even provide a fitting service if you need it. Now THAT's customer care!